MD is a Direct Marketing Company since 2006. The Company acts on the markets in Republic of Moldova and Romania, the M.D. initials defining the location (MD = initials for Moldova) and the field of the Company (Direct Marketing – in Romanian: Marketing Direct).The need of a distinct and efficient visual identity on the competitive market calls for the analysis of the market and the implementation of pre and post creation research methods. After establishing the brand strategy, the new visual identity is created…a strong ram drawn in strong lines, symbolizing force and determination, together with the stylized battering-ram’s power to break any doors and to pass any obstacle (in Romanian, there is a single word defining ram and battering ram). The efficient persistence of the company is a visual emphasized trump that comes to value through the consumer’s empathy when facing the symbolism. The white drawing on the black background emphasizes the efficiency, the distinct character, the honesty, the trustworthy, the safety.
GAMA INK SERVICE is a company that started in 1995, activating in the industry of printers and copy-machines consumables, having as main activity the recharging of printer cartridges. The need for a rebranding process was imposed by the specific analysis that showed deficiencies in the visual representation of the company, those deficiencies being the main reason for difficulties in extra organisational communication. The new developed strategy characterises the brand as a cheerful, vigorous, dedicated one, and leads to a symbolistic image: the one of a butterfly made out of ink drops, drawn by the natural character of the colors.
S.C MIOCOM S.R.L. is a company from Vaslui, activating in the industry of products and services for women since 1992. At first, the company was focused on services. The development of it’s products range, orientated to the women products market, called for a new approach of the brand visual identity. In order to sustain the new visual identity of the company a set of characters close to handwriting is created, to underline the familiar side, the close friendship, preserving at the same time the characters within the readable area. The graphic solution of the symbol (of the logo) successfully involves the representation of the designated values, being an unitary yet distinct and unique drawing, on a market niche dominated by feminine silhouettes and faces representation.