GammaInk – visual identity
GammaInk - visual identity
GAMA INK SERVICE is a company that started in 1995, activating in the industry of printers and copy-machines consumables, having as main activity the recharging of printer cartridges. The need for a rebranding process was imposed by the specific analysis that showed deficiencies in the visual representation of the company, those deficiencies being the main reason for difficulties in extra organisational communication. The new developed strategy characterises the brand as a cheerful, vigorous, dedicated one, and leads to a symbolistic image: the one of a butterfly made out of ink drops, drawn by the natural character of the colors.