Lina – visual identity
Lina - visual identity
S.C MIOCOM S.R.L. is a company from Vaslui, activating in the industry of products and services for women since 1992. At first, the company was focused on services. The development of it’s products range, orientated to the women products market, called for a new approach of the brand visual identity. In order to sustain the new visual identity of the company a set of characters close to handwriting is created, to underline the familiar side, the close friendship, preserving at the same time the characters within the readable area. The graphic solution of the symbol (of the logo) successfully involves the representation of the designated values, being an unitary yet distinct and unique drawing, on a market niche dominated by feminine silhouettes and faces representation.