MD – visual identity
MD - visual identity
MD is a Direct Marketing Company since 2006. The Company acts on the markets in Republic of Moldova and Romania, the M.D. initials defining the location (MD = initials for Moldova) and the field of the Company (Direct Marketing – in Romanian: Marketing Direct).The need of a distinct and efficient visual identity on the competitive market calls for the analysis of the market and the implementation of pre and post creation research methods. After establishing the brand strategy, the new visual identity is created…a strong ram drawn in strong lines, symbolizing force and determination, together with the stylized battering-ram’s power to break any doors and to pass any obstacle (in Romanian, there is a single word defining ram and battering ram). The efficient persistence of the company is a visual emphasized trump that comes to value through the consumer’s empathy when facing the symbolism. The white drawing on the black background emphasizes the efficiency, the distinct character, the honesty, the trustworthy, the safety.